Know Your Audience and Be a Chameleon!

The primary purpose of color change in chameleons is social signaling.

Color change signals a chameleon’s physiological condition and intentions to other chameleons. They show darker colors when angered, or attempting to scare or intimidate others, while lighter or multi-colored patterns indicate they are courting.

Why would this knowledge be important when discussing presentation, communication and sales skills?  Because in order to understand and deal with different types of audiences, it’s important to be a chameleon of sorts.

Here are 5 factors to consider when composing your desired remarks to different audiences.

1) Research and prepare for the geographic area are you speaking in. In the south, a little slower pace, with more eye contact is imperative. In the northeast, they may want you to be higher energy and “jump to the chase’!  They may be more concerned with their time and not want the small talk.

2) What tasks does your audience perform? People in sales tend to be a little more demonstrative and sociable. Those who work with numbers or statistics want more factual information given to them without any bells or whistles.

3) What position do they hold?  What’s their title?  When speaking with a manager or owner, you would be smart to speak about not only what you can do for them, but also for the folks who work for them.

4) What type of relationship do you have with your audience going into it? Your personality and delivery style should reflect your current relationship with the audience, client or prospect. Always pay considerable care to the fact that your professionalism always takes precedence in your ongoing relationship with them. Your closing technique will evolve as you get to know them better.  You’ ll be able to read their buying signals easier and act on them accordingly.

5)  There are always going to be extenuating circumstances which will govern how you speak and react in certain situations.  Be flexible and be able to change your approach or delivery as the situation unfolds.

Preparation, customization and being appropriate for your audience, the industry and region they are in can go a long way in delivering a knock out presentation they will long remember!

These  factors are general observations I have learned through trial and error. I cannot stress enough the  importance of doing the proper due diligence to uncover as much as possible about the listener or audience prior to composing your remarks.  The more you tailor your presentation to the people you’re speaking to rather than the territory you’re speaking in, the better it will be received.

What do you do to prepare for your audience and be a chameleon?

You can get my 10 FREE Tips for Getting Immediate Engagement here!


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